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Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging Social networking Combined Newsletters. The Journal of Marketing Research delves into the latest thinking in marketing research concepts, methods and applications from a broad range of scholars. CALL FOR PAPERS And if youre looking to publish open access, weve got plenty of information here on Author Services. The name of the journal only reflects its origin. Business Horizons
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